You may remember that last year, we added arrows to the bottom of cost-per-click (CPC) ad units. These arrows allow users to browse through additional relevant ads, helping them find exactly they're looking for. We've been testing slight updates to the look of these arrows, and our experiments have shown improvements in the user experience. As a result, we'll soon be making a few minor aesthetic changes, including darkening the arrows to make them more visible and orienting all arrows to point left and right. In addition, to help users understand what the arrows do, hovering over the arrows will soon show the labels 'previous ads' and 'next ads'. You'll see these changes appear in CPC ad units in all languages gradually over the next few days.
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