Effective Search Engine Optimization

Web Site Search Engine Optimization Could be the Most Important Step in Your Internet Marketing Campaign
Search engine optimization (SEO) is a collection of various techniques that help your site rank higher in SERPs (Search Engine Results Page). It is a long process, which involves keyword selection, HTML source code (Hyperlinks, Meta tags, Alt tags...) configuration, content (all "visible" text of your pages) optimization and restructure of the whole web site.
Search engine optimization is very powerful weapon in internet marketing world. If used correctly, it can be the only marketing tool that you'll ever need. Many businesses have realized that and have employed search engine optimization firms to help their sites rank higher. Top placement in search engines can be very lucrative for any web site owner.
There are hundreds of millions of people all over the world searching for information everyday and this number is growing at exploding rate. As some studies say, 85% of people go to search engines and 80% of them look only at first 3 SERPs when they search for information.
Having this in mind, it's absolutely essential to have a web site at the top of SERPs by selected keywords and keyphrases. High search engine rankings will bring enormous amount of traffic and will boost your company's sales tremendously.
Keyword Research
The first step in proper search engine optimization process is researching keywords and keyphrases that describe your site. Doesn't matter if you already have one or just planning to have, keyword research is a must thing to do. Basically, it means choosing the words and phrases that describe the content of your site.
It is pointless to have a web site about "search engine ranking" and be found by keywords like "web design" or "website hosting". Visitors will click away, because they won't find what they're looking for. Before starting any optimization, define your keywords first. What people type in search engines to find your web site? What would you type in search engines to find your site?
After researching, you should optimize your pages for those selected keywords.
Search engine optimization is not only about gaining high rankings, but also about gaining targeted traffic. Try to attract people who are interested in particular information or services that can be found on your site. Then find the right keywords and optimize your pages properly.
On-Page Search Engine Optimization
After doing a keyword research, you should start creating or optimizing your existing site. On-page search engine optimization, as many call, is a process of optimizing html code, content, internal linking structure of your site. In other words, everything that is inside your web site.
On page search engine optimization includes:
Title TagIt is one of the most important parts of a page. Page title is seen in bigger font in SERPs. It's crucial to put your most important keywords in title. You should put meaningful sentences there, not only a bunch of keywords. Keep in mind that if a visitor is not convinced of your title, he'll click on your competitor's link. So spend some time on creating good titles for your pages.
Meta TagsMeta description and keyword tags should be different on all pages. Also, keep in mind that repeating the same Meta keyword tags could harm your rankings. It's called keyword stuffing and is treated as search engine spam.
Headings, Bold and Italic TextAs search engine optimizers claim, SE's give some weight on Heading Tags, bold, italic and underline text. So try to surround your important keywords with these tags.
Internal LinkingWhen you link from one page to another in your site, put your keywords in the anchor (Text that you see in a hyperlink) text.Like Your Keywords. Keep in mind that those keywords should be found on a page where the hyperlink leads.
There are more factors determining site’s rankings, but those tips above should help you in your on-page search engine optimization process.